Small Mistakes, Big Consequences: The Impact of Typos on Credibility

What comes to mind when you see a typo in a company’s ad, social media post or other professional correspondence? I’m sure you’ll agree that it’s hard to ignore—and even harder to forget. To some, a single misspelled word might seem harmless, however a small typo can cause much damage to your brand’s credibility.

Customers tend to be very judgmental. When they see errors in your content, they think you are careless. This leads them to lose trust in your brand. They could very well reason that if a brand can’t get the basics right, then attention to detail will be lacking in more serious areas. In industries like finance, healthcare, and education, trust is everything. So, a typo can feel like a red flag.

As a professional in your field, your audience expects expertise. Polished communication signals professionalism. Small spelling and punctuation errors can make your brand look amateurish.

What other consequences are there to inadequate editing of professional correspondence? Share your thoughts with us and remember that here at Powis Language Consultancy, your professional proofreader will give your brand the polish and professionalism it deserves.